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For example, U.S. vs. U.K. subscribers. This way, you can offer relevant content to each of your segments, and therefore have a higher chance of your audience engaging with your campaigns. This, in turn, helps increase the chances of your emails landing in the inbox rather than the spam folder. Yes, what you are thinking is true. “All these different segments need multiple versions of the same email created!” That is true, and it is a process that is resource-demanding. However, if you’re ready to



and move away from one-size-fits-all emails, check out my other article on how kenya number screening to build an effective email marketing team. 7. Create ‘proof’ lists & ‘seed’ lists It’s good practice to have both of these lists in your ongoing email operations. A ‘proof list’ is the list of internal users that will proof emails before they go out. Depending on your ESP, you may be able to set it up as a list, or you may want to have the list of email addresses in a document from where you can easily copy them.