See the complete case of Nijingsi

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Talking about the importance of LINE OA to the brand, Neogence marketing staff Cindy said: "LINE for us is to deepen existing customer interactions, which means members can quickly find product information from LINE through the automatic reply function, especially It is a fixed push of personalized messages that brings us great conversions.”

In addition, Nijingsi also uses the "SHOPLINE x MAAC notification message and binding dual-enjoyment plan" to automate the customer service process to prevent customers from waiting anxiously after shopping. When consumers have previously left phone information in SHOPLINE, they will receive LINE notification messages from Nijingsi when (1) completing membership registration, (2) completing an order, and (3) completing payment. At the same time, consumers can join the brand's LINE OA friends japan whatsapp phone number with one click and complete membership binding, allowing the brand to launch subsequent member re-marketing at a lower promotion cost.

82. LINE OFFICIAL ACCOUNT Consumer electronics product case: Philips PHILIPS #Focus Marketing #Interactive
"Philips", a century-old brand from the Netherlands, has entered many households with lighting equipment, home appliances and medical care products (LINE OA friends have exceeded 1.5 million). In recent years, by operating LINE official accounts, it has greatly increased the direct contact points between the brand and customers, making it easy Stay close to your friends and use personalized messages to solve various life pain points one-on-one.

At the beginning of 2022, Philips Home Appliances sent a welcome message to welcome the Year of the Tiger on LINE OA, "Choose your lucky New Year dishes now to test your luck", and received as many as 83,000 clicks during the event period! Philips uses LINE's "keyword response" function to design a simple interactive Q&A to collect friends' gender, age, lifestyle and other information, and automatically tag them in the backend system, easily laying the foundation for future focus marketing and active members.