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what they are, what they are for and examples

Posted: Tue Jan 07, 2025 6:27 am
by asimd23
The objectives of a company are the steps to be taken to achieve its goals, through certain defined strategies. Without clear objectives, clearly differentiated from strategies and goals, a company will find it difficult to navigate clearly in the constant challenges that are currently being experienced.

What are the objectives of a company?
A company's objectives are understood as the states it wants to reach, or the circumstances it wants to be in within a certain period of time, in order to achieve key goals.

Objectives, taken together, form goals. And how are they achieved? Through the resources available to the organization, such as money, employees, and other assets.

According to Harold Koontz, a respected china phone data American organizational theorist, business objectives are those material things, or economic, social and commercial ends, that concentrate the organization's attention and energy and those that allocate their resources toward them.

Why do they seek them? Koontz concluded that these goals mean profits for companies ; profitability, social responsibility, reputation and, in general, good customer perception.

Why have a goal?
A company's objectives must be clear in order to be able to clearly diagnose its current situation, the areas in which it has outstanding issues and those in which it is best positioned.

A company's objectives help organizations to know where they stand and what elements they have available to advance along the paths they have set.

Team preparing sales strategy based on company objectives.

Objective, strategy and goal, what are the differences?
Objectives should not be confused with goals, much less with strategies.

Several objectives met will lead companies to achieve their goals and all this through strategies and methodologies.

While goals may take a long time to achieve, objectives are set with a better perspective of what is needed and what is available within the organization for their fulfillment, on a smaller scale, one could say.