To upgrade OMO, you can also refer to these practices

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plain-me adopts the "personal performance attribution" model to encourage specialists to provide customers with the "official website order discount code" belonging to the specialist when the product they want is out of stock. This policy not only encourages offline customers to purchase products online and establishes more diverse contact points with consumers, but also tracks the effectiveness of "guiding customers from stores to the official website" through OMO, and can also clearly record every Store specialists direct customers to online performance.

This headquarters policy has successfully enabled all branch sales staff to turn from resistance into assistance in "guiding customers online". In the early stage of implementation, plain-me’s official website accounted for 10% of the performance, which also made them more convinced that for physical e-commerce companies operating online and offline battlefields, “offline customers” will be an important customer source for orders placed on the official website. , so OMO is a topic that must continue to be worked on.

(Compared with plain-me, the unit price and service demand density of many brand customers are higher. In the OMO scenario, LINE is needed to "online binding specialists" to provide online one-on-one iraq whatsapp phone number sales and after-sales services. Welcome to refer to the gradually Strong Lab’s CAAC conversational platform )

This article introduces plain-me's approach in OMO, so that similar brands can follow suit and leverage online and offline synergies to immediately capture and create golden loyal customers with five times the customer value.

From plain-me’s sharing, we can find that OMO’s digital transformation is indeed a strategy that requires the cooperation of the entire company, from the headquarters to every store salesperson, in order to be successful. But at the same time, we are also convinced that OMO does not have to be as large and complex a project as imagined, but may be a lightweight project that can be introduced and implemented within a week.

In addition to plain-me, there are many brands in different industries and sizes that are doing LINE OMO. Please refer to: 3 OMO marketing cases to share! The most practical online and offline integration trends and strategies . If you want to know more about the possibilities of using digital tools to realize OMO, please contact us directly through the form below!