Smart speakers are making their way into more and more homes, where communicating with the voice assistants that live within them has become a daily occurrence for many people.
57% of American adults already use voice-activated technology , while 3 in 10 use voice assistants at least once a day.
Although there is still a large percentage of the population (43%) that has not yet united arab emirates number data fallen into the trap of voice assistants, the majority of those who are still new to this technology have heard of it . Only 3% admit to being completely unaware of voice assistants.
It also seems that age is no obstacle when it comes to throwing oneself into the arms of this ubiquitous technology. In fact, people aged between 55 and 64 (40%) and those over 65 (41%) are more inclined to use Alexa (Amazon's voice assistant) than young people aged between 18 and 24 (19%) and those aged between 25 and 34 (29%).
However, while 6 in 10 people aged 18 to 24 use Apple's Siri, the proportion plummets to 28% among older consumer groups.
When it comes to turning their ears to voice assistants, most people do so to listen to the weather forecast (35%) and play music (33%).