Listing ads are web ads that appear
Posted: Tue Jan 07, 2025 5:36 am
2. Advanced targeting is possible (efficient reach to decision-makers is possible)
For B2B marketing to be successful, it is also important to efficiently deliver advertising to specific industries, job georgia phone data functions, and decision-making groups. Programmatic advertising can achieve highly accurate delivery through advanced targeting functions that utilize user behavioral data and profile information. Traditional advertising
often had low targeting accuracy, resulting in a lot of wasted exposure. However, programmatic advertising can efficiently narrow down potential customers and maximize advertising costs.
With the above in mind, we will explain five programmatic advertising methods that are best suited for B2B marketing.
BtoB listing ads
in search results and related content based on the keywords a user searches for. There are two types of listing ads: "search-based ads" that appear on search engines, and "content-based ads" that appear within media content.
The biggest feature of listing ads is that, as shown in the figure below, there are few searches for BtoB related keywords, which means fierce competition and therefore a high cost per click (CPC). If you take a strategic approach, such as selecting keywords with low competition, you can expect high results.
For B2B marketing to be successful, it is also important to efficiently deliver advertising to specific industries, job georgia phone data functions, and decision-making groups. Programmatic advertising can achieve highly accurate delivery through advanced targeting functions that utilize user behavioral data and profile information. Traditional advertising
often had low targeting accuracy, resulting in a lot of wasted exposure. However, programmatic advertising can efficiently narrow down potential customers and maximize advertising costs.
With the above in mind, we will explain five programmatic advertising methods that are best suited for B2B marketing.
BtoB listing ads
in search results and related content based on the keywords a user searches for. There are two types of listing ads: "search-based ads" that appear on search engines, and "content-based ads" that appear within media content.
The biggest feature of listing ads is that, as shown in the figure below, there are few searches for BtoB related keywords, which means fierce competition and therefore a high cost per click (CPC). If you take a strategic approach, such as selecting keywords with low competition, you can expect high results.