Real review on the website "Otzovik"
Posted: Tue Jan 07, 2025 5:27 am
These sites pay users money to write reviews, so they are interested in making them voluminous and detailed.
If you want your product to appear on these services, you can tell your audience on social media that they can get a discount or an additional bonus on their next purchase for leaving a review.
Reviews
The difference between a review and a comment is that a comment is a short opinion or a phrase “here and now”, while a review is a full-fledged opinion with pros and cons.
A review usually contains an assessment or one's attitude macedonia whatsapp phone number towards a product or service. A comment expresses a broader idea: a question, association, expression, etc.
There are three types of reviews :
positive;
neutral;
negative.
Example of a negative review
Often it works like this: reviews are left where something was not liked. The need to "complain" appears. But if a person liked it, then he will simply silently use what he bought.
Reviews generally work on the principles of comments. They can also be inflated. This becomes a problem for consumers, since they do not understand whether the product is good or not.
I would motivate people to leave honest comments while still working on the product or service itself.
And here a logical question arises: is this UGC content or not? After all, in this case, the user no longer “comments” or “reviews” the product of his own free will.
Answer: yes. The brand can offer a discount to regular customers, barter, competition, etc. Thus, the company offers a certain "loyalty program".
A person who has used a product once and didn't like it, won't buy it again even for the sake of a perk. But for regular customers, this format is pleasant. They will gladly share an honest review, leave a pleasant comment, and can even make a video review.
Polls
Not the most obvious way of UGC marketing, but effective.
Sample survey
In this case, surveys are created not by users, but by the company. The decision to create a product or service is made by customers. For example, the idea with the most likes or comments will be implemented.
How to Launch a UGC Strategy
The first step I would recommend is to collect a contact base . The more, the better. Ideally, this should be a base that will be interested in your product. For example, if you are promoting B2B in the heavy industry niche, then mothers with children aged 25+ who are interested in development courses are unlikely to buy your equipment. Your audience is owners, marketing directors. Most often, these are men aged 30+.
Once you have collected your base, you need to understand how your audience “lives” on the Internet, for example:
what content does he post;
where he sits;
what activity it shows;
what catches your attention, etc.
This will not only help you work on the next steps, but will also help you define your target audience in more detail.
Next, you need to determine where you will collect activity . To determine where your audience is sitting, answer the questions:
"What?" - promotion of industrial companies using SEO.
“Who?” — CEO, decision maker or marketing director (depending on the size of the company).
“Why?” – they want to get more leads.
"When?" - Every month.
"Where?" - specialized e-gram channels, media and conferences, business clubs, etc.
Your target audience analysis should also include complete information about the potential client profile, including answers to the questions:
where the client sits;
what social networks does he use;
What does it comment on and does it comment at all?
Channels can be social networks, maps and video hosting sites, review sites. You can enter your brand in the search and look for pages where users could or can leave a comment or review.
Think over the motivation system . People should be interested in creating UGC content, which will work for you in the future.
Motivation may include:
bonuses;
discounts;
pranks;
stock;
individual offers;
competitions, etc.
Convey this information to your audience . Even if a person liked your product or service, he or she may not think to write a review or overview on their own.
You can tell about a new platform where people can leave their feedback and read comments from other buyers, and suggest using a hashtag as a tag to track tags on social networks.
If a user tags your account with a hashtag, you will be able to find out by clicking on it. You also need to use the hashtag. Otherwise, a new user who clicks on it will not know what it is about.
Don't forget about contests and giveaways where people need to tag your product.
Don't forget to say thank you . People create content for you, and so they want to get something in return. Don't forget about your promises and the bonus system. Don't neglect the laws either. So if you want to publish someone else's material with your mention on your page, it's better to ask permission.
Examples of UGC content
Reviews on marketplaces . Let's take Wildberries and Ozon, for example. They have one of the most convenient UGC content systems:
The man bought the product.
I used it.
If you want your product to appear on these services, you can tell your audience on social media that they can get a discount or an additional bonus on their next purchase for leaving a review.
Reviews
The difference between a review and a comment is that a comment is a short opinion or a phrase “here and now”, while a review is a full-fledged opinion with pros and cons.
A review usually contains an assessment or one's attitude macedonia whatsapp phone number towards a product or service. A comment expresses a broader idea: a question, association, expression, etc.
There are three types of reviews :
positive;
neutral;
negative.
Example of a negative review
Often it works like this: reviews are left where something was not liked. The need to "complain" appears. But if a person liked it, then he will simply silently use what he bought.
Reviews generally work on the principles of comments. They can also be inflated. This becomes a problem for consumers, since they do not understand whether the product is good or not.
I would motivate people to leave honest comments while still working on the product or service itself.
And here a logical question arises: is this UGC content or not? After all, in this case, the user no longer “comments” or “reviews” the product of his own free will.
Answer: yes. The brand can offer a discount to regular customers, barter, competition, etc. Thus, the company offers a certain "loyalty program".
A person who has used a product once and didn't like it, won't buy it again even for the sake of a perk. But for regular customers, this format is pleasant. They will gladly share an honest review, leave a pleasant comment, and can even make a video review.
Polls
Not the most obvious way of UGC marketing, but effective.
Sample survey
In this case, surveys are created not by users, but by the company. The decision to create a product or service is made by customers. For example, the idea with the most likes or comments will be implemented.
How to Launch a UGC Strategy
The first step I would recommend is to collect a contact base . The more, the better. Ideally, this should be a base that will be interested in your product. For example, if you are promoting B2B in the heavy industry niche, then mothers with children aged 25+ who are interested in development courses are unlikely to buy your equipment. Your audience is owners, marketing directors. Most often, these are men aged 30+.
Once you have collected your base, you need to understand how your audience “lives” on the Internet, for example:
what content does he post;
where he sits;
what activity it shows;
what catches your attention, etc.
This will not only help you work on the next steps, but will also help you define your target audience in more detail.
Next, you need to determine where you will collect activity . To determine where your audience is sitting, answer the questions:
"What?" - promotion of industrial companies using SEO.
“Who?” — CEO, decision maker or marketing director (depending on the size of the company).
“Why?” – they want to get more leads.
"When?" - Every month.
"Where?" - specialized e-gram channels, media and conferences, business clubs, etc.
Your target audience analysis should also include complete information about the potential client profile, including answers to the questions:
where the client sits;
what social networks does he use;
What does it comment on and does it comment at all?
Channels can be social networks, maps and video hosting sites, review sites. You can enter your brand in the search and look for pages where users could or can leave a comment or review.
Think over the motivation system . People should be interested in creating UGC content, which will work for you in the future.
Motivation may include:
bonuses;
discounts;
pranks;
stock;
individual offers;
competitions, etc.
Convey this information to your audience . Even if a person liked your product or service, he or she may not think to write a review or overview on their own.
You can tell about a new platform where people can leave their feedback and read comments from other buyers, and suggest using a hashtag as a tag to track tags on social networks.
If a user tags your account with a hashtag, you will be able to find out by clicking on it. You also need to use the hashtag. Otherwise, a new user who clicks on it will not know what it is about.
Don't forget about contests and giveaways where people need to tag your product.
Don't forget to say thank you . People create content for you, and so they want to get something in return. Don't forget about your promises and the bonus system. Don't neglect the laws either. So if you want to publish someone else's material with your mention on your page, it's better to ask permission.
Examples of UGC content
Reviews on marketplaces . Let's take Wildberries and Ozon, for example. They have one of the most convenient UGC content systems:
The man bought the product.
I used it.