A few years ago, choosing a CMS (content management system) to create your company's website or e-commerce site was a relatively simple task, because there were few options on the market and it was not clear how much that decision could influence your positioning and your business volume.
, not only to begin this digital journey, but to further enhance our business.
Who hasn't ever thought that their CMS is becoming obsolete ? Or that it doesn't allow them to turkey number data develop the full potential of their brand? Or simply, we realize that it is not the best option in terms of usability , and maintenance takes much more time than it should.
Incent r o , a digital consultancy specialising in e-commerce and user experience, has created a detailed guide with 10 keys to choosing a CMS, together with one of its partners, Contentful , a new generation CMS, so that you do not make the classic mistake of only evaluating the most well-known (and very limited) CMS.
Download the full guide here.
What should be taken into account?
One of the first points to consider is how the CMS integrates with the rest of the organization's tools. Often, traditional CMSs are not easily integrated and this generates losses in terms of process automation, for example. In short, more manual work and more wasted time.