Social media management

[robiulhasan]

owned media requires server costs, media construction costs, and other outsourcing costs as necessary, but if your content is ranked high in organic searches, you can basically attract a lot of customers for free. On the other hand, the disadvantage
of operating an owned media is that it takes time and effort to create content and rank high in search results. If you want to attract customers through owned media, you must make a plan that assumes long-term activity.
・They have approached the visible layer mainly, but feel that there is a limit to number database business expansion
・They want to cut advertising and promotion costs as much as possible


Is owned media effective for BtoB? Explaining the current state of owned media management and the key points for success





Customer attraction through SNS management is something that can be easily started with SNS such as Twitter and Facebook. Customer attraction through SNS management has become commonplace in BtoC, but SNS management is also starting to attract attention in BtoB companies.

One of the purposes of SNS management is to "create fans," so it is important to be conscious of posting in a way that will please your fans and followers. At the same time, you can promote access to your web page by putting out campaign information to attract interest, or by publishing product information to increase purchasing desire. The