Leverage Your Website for Maximum Lead Generation

[Shishirgano9]

If there is treatment, it will be from the angle of personalization. For the topics to be well disseminated, they must be told by “people”. This is the principle of incarnation. We will start from a personal story to address a universal problem. The proposed model is quite individualistic: what can I do on my scale to improve the world in which I live? There is an altruistic dimension in the messages that are carried, but politics in the traditional sense is erased.


A subject like Brexit for example did not catch the attention of the austria telegram editorial staff, who probably considered this political decision too technical, too boring. The narrative dimension via personal stories told by journalists is fundamental. The story, the narration becomes a form of catharsis creating emotion and a strong identification on the part of the Internet user who will be more inclined to share or approve the content.


It is from his singular experience that the public problem can be characterized. The major societal issues are understood on the scale of singular experiences. The choice is to abstract from the figure of the expert… The audiences we are addressing refuse the mediation of the expert or the journalist (who never appears) and want more “raw” testimonies. It is easier to identify with an activist, an anonymous person, rather than an expert who uses complicated words, who takes time to develop his thoughts.