What future for GDO? Examples and trends of online development

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The volume of online transactions of the GDO carried out in our country is recording new records but Italy continues to lag behind other European markets. This is the picture that emerges from the survey conducted by dataminers as part of a monitoring project on the sector. Very interesting is the snapshot with which dataminers focuses on the average profile of Italian consumers who use the digital channels of the GDO players more or less continuously .

More and more users seem to have acquired greater competence and ease in austria whatsapp resource using digital tools during their online “Food&Grocery” shopping: access to online stores is in fact increasing both from the web (69% of accesses) and from apps (31% of accesses).
And if a promising 15% of interviewees over 60 say they use the mobile app for their virtual purchases, the credit should probably be sought both in the spread of new mobile devices (especially smartphones), increasingly functional and simple to use, and in the growing trust in electronic payments (just 6% of consumers still choose bank transfer and cash on delivery while 47% use credit cards without problems and another 47% rely on PayPal-Satispay-Stripe systems).