Makeup and skincare products
Posted: Mon Jan 06, 2025 9:49 am
Beauty and makeup are major products of the most popular categories for Chinese shoppers, especially those using Tmall. In fact, China is the second-largest cosmetics market in the world and one of the most promising ones in terms of cosmetics, as it offers a wider range of consumers than markets of the West.
Although cosmetics and makeup are usually reserved for women, in China men are equally interested in taking care of their looks as women are.
Chinese beauty market
One of the biggest segments of the cosmetic market is skincare, as Chinese people have always taken a lot of care of their skin and pursuit having it the whitest possible. China is also being influenced by South Korea, with its skincare products and techniques known around the world.
What is interesting about the Asian market is that men are also using makeup on daily basis, which is a huge opportunity for foreign brands but it’s also a challenge, as makeup for men is not something we are used to in the West.
Here is one of our cosmetic case studies:
Sell in China: Men cosmetics
As you can see above, men are advertising makeup products just canada telegram number like women do and any foreign company wanting to sell products in the Chinese market needs to adapt its marketing strategy to this trend.
Fresh products
Chinese people are becoming more and more aware of the importance of a healthy diet and a sporty lifestyle. Apart from turning to sports, they start eating more vegetables and fruits, trying to change their diets to more plant-based versions. The vegan movement got to China and young generations of Chinese from big cities are also more eager to change their eating habits.
The Chinese government is also very supportive of plant-based meats, as the country is fighting a big problem of obesity, especially among children. Vegetarian and vegan places are becoming more and more popular, and so do instant healthy dishes, smoothies, and frozen veggies.
Although cosmetics and makeup are usually reserved for women, in China men are equally interested in taking care of their looks as women are.
Chinese beauty market
One of the biggest segments of the cosmetic market is skincare, as Chinese people have always taken a lot of care of their skin and pursuit having it the whitest possible. China is also being influenced by South Korea, with its skincare products and techniques known around the world.
What is interesting about the Asian market is that men are also using makeup on daily basis, which is a huge opportunity for foreign brands but it’s also a challenge, as makeup for men is not something we are used to in the West.
Here is one of our cosmetic case studies:
Sell in China: Men cosmetics
As you can see above, men are advertising makeup products just canada telegram number like women do and any foreign company wanting to sell products in the Chinese market needs to adapt its marketing strategy to this trend.
Fresh products
Chinese people are becoming more and more aware of the importance of a healthy diet and a sporty lifestyle. Apart from turning to sports, they start eating more vegetables and fruits, trying to change their diets to more plant-based versions. The vegan movement got to China and young generations of Chinese from big cities are also more eager to change their eating habits.
The Chinese government is also very supportive of plant-based meats, as the country is fighting a big problem of obesity, especially among children. Vegetarian and vegan places are becoming more and more popular, and so do instant healthy dishes, smoothies, and frozen veggies.