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While the ease of purchase and the speed and security of transactions are an essential premise for establishing contact, they are not enough to carve out a dedicated and somewhat “exclusive” space for the company in which to establish a relationship with the individual customer that is destined to last over time. In fact, even now, the moments in which customers actually interact with insurance are limited: purchasing the policy, renewing it, requesting information. This means that most insurtechs have only two, perhaps three, significant opportunities to engage and impress the customer.

the only ones that can ensure a long-term relationship, companies must sweden whatsapp resource reset the funnel: on the one hand, they must multiply the enabled touchpoints , the channels managed and the informative contents and on the other , simplify the purchasing process , which must become more interactive, fast, efficient, easily navigable – from the consideration phase, in which the customer evaluates the products most appropriate to his needs, up to the decision phase and the consequent execution of the payment. And even further, in the period following the purchase and the subscription, the true test of customer centricity strategies, in which the relationship must be kept vital by enriching it with stimuli, personalized insights, opportunities for exchange.