Contribute to external sources and media

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Think about how your products are different from others. What is the element of your story that will convince the audience to choose you over your competitors? Also, think about the type of audience you are targeting: their generation, their age, etc.

The channel
There are three types of channels: owned, earned, and paid. We will only talk about the first two. Owned channels are those that your brand owns and controls, such as your website, social media, accounts, press page, etc.

Then there are external channels, such sri lanka whatsapp as media, business partnerships, blogs, thought leaders, etc. The publicity you get through these channels is considered earned. You cannot buy your way into these channels, nor can you control what they post.

It can be said that most articles published on the Internet are written for a common goal: to rank for certain keywords (which also means that they must be SEO (search engine optimization) compatible).

So, if you have been tasked with creating search-optimized content, you are on the right pages of the Internet, because that is exactly what we are talking about today: how to create content for SEO.

Let's dive into this topic!

#1. Structure your articles correctly
First of all, before you even start writing the article, outline the structure you want it to have. To make it SEO-friendly, consider adding appropriate headings like H1, H2, H3, etc. to ensure easy navigation.