When we talk about e-commerce marketing, we are referring to the strategies and techniques we use to promote our brand's products or services . These are all the efforts we make to reach more prospects and turn them into loyal buyers.
These initiatives involve specific activities such as SEO , social media marketing , email marketing , and advertising. All of these actions are aimed at generating traffic to an e-commerce site. They also seek to convert visitors into repeat buyers and retain them in order to continue creating long-lasting relationships with them.
E-commerce marketing strategies number library offer great benefits, where with little investment we can increase sales and position our online store.
Why is e-commerce marketing important for your online store?
If your online store is not using digital marketing strategies, you are losing customers. E-commerce marketing has become a powerful tool to obtain leads or generate new sales.
Here are some reasons why you should implement e-commerce marketing strategies in your online store:
Visibility of your brand
By implementing marketing strategies in your e-commerce, you are promoting your products and services more effectively , since you reach a wider audience. You don't just wait for customers to come to your site, but you take charge of reaching them.
Increase traffic to your store
Uploading great photos of your products or detailed descriptions of your services is not enough. By incorporating digital marketing practices, you can increase visits to your site and improve the conversion rate .
Customer loyalty
Digital marketing, in addition to attracting new customers, helps you retain the ones you already have and build a community .
Measuring results
By using e-commerce marketing strategies , you can control your actions and measure the results in real time. This allows you to make adjustments and maximize the efforts that will bring you the best results.
If you still think that digital marketing alternatives are not important, pay attention to the different types of e-commerce marketing that you have at your disposal to increase your sales.
Types of e-commerce marketing
Traditionally, brand promotion was done through strategies such as press, radio or television commercials. Now, communication channels are diverse and you can reach your potential customers from different fronts .
There are different types of e-commerce marketing . These are:
Content Marketing
Search Engine Marketing
Email marketing
Social Media Marketing
Chatbot marketing
Influencer marketing
Affiliate Marketing
Let's see one by one!
1. Content marketing
It has good titles and an engaging format, but it's also useful and provides value. Content that educates gives your brand more staying power with potential customers.
For example, if you have an online clothing store and you teach your prospects how to combine the color palette, choose their clothes or dress on different occasions, they will not think twice before buying on your website .
Sharing valuable content with your users makes you that wise friend that everyone wants to consult . It keeps you in the minds of your customers when they are looking for a specific product or service, making you their first choice.
I'll tell you some valuable content:
Articles with content based on Google searches
Infographics
Video tutorials
Podcast
Audiobooks
Original studies or reports
Seminars
Webinar
2. Search Engine Marketing
This type of e-commerce marketing allows you to be on the first pages of Google , position your brand or become one of the most searched sites in your country or worldwide.
SEO ( Search Engine Optimization ) in e-commerce refers to the techniques and strategies used to give visibility to your brand in search engines, such as Google. To carry out good SEO practices, the optimization of keywords, images and other content is essential to enter the search rankings.
Search Engine Marketing (SEM) is about paid advertising on search engines. This set of tools is intended to optimize the visibility of your online store , for example, in Google search results.