A company that has embraced the most mature digitalization,
Posted: Mon Jan 06, 2025 8:59 am
This is the first step to improve communication (which we will focus on in the next point) and consequently collection. So how can we refine this knowledge? Here the answer is very clear: it is a question of data . We often hear that data is the most precious resource of a company in the era of Digital Transformation. In this case this "slogan" becomes very concrete and operational.
in fact, is today able to collect the greatest number of "digital traces" (the so-called " Big Data ", precisely) on its customers , from different sources. And, through these traces, to know in depth their characteristics , habits , previous behaviors .
Of course, all this is essential to evaluate, first of all, the individual profiles at the time of granting credit. But not only that.
Knowing your audience thoroughly is also essential for dividing denmark whatsapp resource it into segments with coherent and homogeneous characteristics .
Let's take a very practical example; the types of customers who tend to pay late are very different from each other. There may be the one who tends to be distracted, who forgets a payment, but at the first reminder he immediately responds positively. There may be the customer who is constantly late. Up to the limit of the insolvent and repeat offender. Well, these different types must be intercepted with very different strategies and methods.
Think about the first type of customer, the one who has forgotten something and is quick to fix it: approaching him in a too cold and aggressive way is certainly not a good idea. In fact, the risk is that of losing what is, after all, a good customer.
in fact, is today able to collect the greatest number of "digital traces" (the so-called " Big Data ", precisely) on its customers , from different sources. And, through these traces, to know in depth their characteristics , habits , previous behaviors .
Of course, all this is essential to evaluate, first of all, the individual profiles at the time of granting credit. But not only that.
Knowing your audience thoroughly is also essential for dividing denmark whatsapp resource it into segments with coherent and homogeneous characteristics .
Let's take a very practical example; the types of customers who tend to pay late are very different from each other. There may be the one who tends to be distracted, who forgets a payment, but at the first reminder he immediately responds positively. There may be the customer who is constantly late. Up to the limit of the insolvent and repeat offender. Well, these different types must be intercepted with very different strategies and methods.
Think about the first type of customer, the one who has forgotten something and is quick to fix it: approaching him in a too cold and aggressive way is certainly not a good idea. In fact, the risk is that of losing what is, after all, a good customer.