However, in general, a high bounce rate is more concerning than a high exit rate, as it means that visitors are not engaging with your website at all. Therefore, when trying to improve user engagement, it is important to focus on reducing bounce rate first.
There are various reasons why users may abandon a website, including
Slow loading times
Poor user experience and navigation
Irrelevant or unattractive content
Technical issues such as qatar whatsapp broken links or pages that don't load properly.
Slow loading times
A famous Google research has shown that as the page load time increases, the probability of bounce increases dramatically.
Slow Loading Times.png
Source: Google
For example, if your pages take more than six seconds to load, your bounce rate could be as high as 106%. This is why it is essential to optimize your website for faster loading times.
Some ways to improve page speed include optimizing images, minimizing HTTP requests, and using browser caching.
User experience (UX) refers to how visitors interact with your website and their overall satisfaction with the experience.