What is Search Engine Optimization?

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For a beginner, monitoring your website's positioning on search engines may seem complex, right? Don't worry: in this blog we will guide you on how to effectively monitor your website's positioning, even if you are just starting out.

Search engine ranking refers to the particular position in which a website appears after a search for its main keyword. Web pages that appear first have a better ranking than those that appear lower down.

For example, when I searched portugal whatsapp for "best DSLR camera" on Google, the first result that appeared on Google had the highest ranking score. Compared to the first, the second result has a relatively lower ranking, and so on.

Since Google dominates over 91.61% of global searches, it is important to know how the platform works before taking action. There are three basic strategies to consider when monitoring Google search engine rankings while positioning. They are:

### Crawling
The first step in Google's search process is crawling through web crawlers. These automated crawlers are responsible for searching the Internet, regardless of demographics or channels. Once done, they add the results to a list for further review.