What is China’s 618 Shopping Festival?

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June 18th became a shopping festival because of its strategic positioning right in the middle of the year, making it an ideal time for both retailers and consumers to take advantage of exclusive discounts and limited-time offers.

China’s 618 Shopping Festival is a major online shopping event that originated from JD.com, one of China’s top e-commerce platforms. JD.com was founded on June 18th, 1998 by Liu Qiangdong, and to celebrate its anniversary and boost sales, they transformed this day into a massive online shopping extravaganza known as the 6.18 festival. This date holds cultural significance in Chinese culture as it is believed to bring luck and prosperity.


The festival has been incredibly successful, not only increasing JD’s sales and revenue but also attracting other retail giants like Alibaba Group to participate.

Each year, the event grows in popularity, with June 18th becoming a crucial azerbaijan telegram number date for high-volume sales across various platforms due to competitive discounts and promotions.

Growth and Significance of the Festival Over the Years
The 6.18 Shopping Festival in China has experienced remarkable growth and significance in recent years. It has become one of the country’s most important shopping festivals and has even gained influence in global markets. The festival’s scale is comparable to Alibaba’s Singles’ Day sales event, which generated over $17 billion in sales.


Initially, the festival was a celebration of JD.com’s anniversary, but it quickly expanded into a dynamic e-commerce event held from June 1st to June 18th each year. This growth demonstrates the immense purchasing power of Chinese consumers and how such events can shape the e-commerce landscape.

Additionally, the festival reflects changing consumer habits in retail shopping, and businesses worldwide have recognized this trend and adapted to engage with Chinese consumers and drive sales during these peak shopping periods.