They wrote comments under the video

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When the reel "took off", in the comments, in addition to regular users, representatives of companies also began to leave jokes. Considering that the video became famous for its witty reactions, this became a quick and free way to remind customers about yourself.

Among the commentators are both major players: Yandex and Aviasales, as well as colleagues in related industries: tour operators, carriers.


Comments under the video of Alexandra Lysyanskaya, who edited the viral reel


They offered cooperation to the hero of the video
In addition to Aeroflot, representatives of other hong kong whatsapp phone number companies approached Daniil with a proposal to "conduct training" on their products. Since there were no restrictions on flights here, the cooperation was successful.

Today, Daniil has already managed to star in advertising reels that have gained millions of views. For example, the work of the Sokolov jewelry brand received 2.1 million views and 85 thousand likes, and L'Etoile - 7.2 million views and 221 thousand likes.



They copied the trend by involving other charismatic personalities
At the moment, 53.2 thousand other videos have already been shot using the sound from the reel. And the message of many can be formulated as: "Not only Aeroflot".

As the trend grew in popularity, other companies began to join in, demonstrating the charisma of their employees: couriers, waiters, doctors, loaders. Thanks to recommendation algorithms, this became an easy and quick way to reach a new audience.

Carriers felt the best in this trend. After the video with Aeroflot, female passengers began to film attractive flight attendants for Reels. The second main character of the trend, steward Alexey from Rossiya flights, gained popularity. The so-called "response" from Russian Railways also went viral: a cute and charismatic train conductor was filmed on video.

The travel planning service Tutu showed itself separately. They polled users on the topic: "Who is the most handsome man in Russian aviation?" According to the results, Daniil won.

This approach to the news item singled out the company from the rest, which attracted the attention of the media: the results of the survey were shared by Lenta.ru, Moskva.online and other media.

Among other trend participants who didn't make it to the top, there are some pretty interesting ones. They are listed below in order of decreasing involvement :

Roman Maslennikov: “ A cool response to Aeroflot from Yakutia .”
Marishka Tarusova: “ Trend flight attendant ”
Roman Maslennikov: " New battle: Flight attendant Daniil from Eroflot or Airline pilot? "
The chart below shows brands that, when linked to a mention of an Aeroflot flight attendant, caused spikes in mentions. The peaks in mentions on the brand chart are marked with colored lines. The blue line is the Aeroflot flight attendant.