Which subgroups need special attention?

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Which individual segments fall into the core group?

Let’s take a closer look at customer segmentation, why it matters, and nine ways you can segment your audience for targeted marketing campaigns.

Whether you're targeting a broad audience like single moms in the United States or a niche audience like construction project managers in New York City, there will always be subgroups peru whatsapp of people within each core group.

This is crucial because each pocket or “subgroup” has needs that must be met before they can appreciate and trust your brand.

For example, if you own a SaaS brand that caters to sales companies, your target audience subgroups might include:

Again, while these subgroups have a lot in common, they each have different needs and characteristics that must be taken into consideration before they can be grown.

For example, your sales subgroup might be looking for software that offers lead scoring features , while your sales manager subgroup might be looking for a tool that includes a high-level overview of each month's sales.