If your call to action isn’t converting

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For example, subscribing to a YouTube channel is a conversion. Once a person subscribes, they move to the next stage of the sales funnel, where another conversion will bring you closer to content marketing success.


In the image above, you can see the formula to measure this KPI. Take the conversions you get and divide them by the total visits to your website. Multiply the result by 100 and you will get your conversion rate.

There are many factors that influence conversion rates. It could be a confusing call to action, website performance, poor copy, or poor layout. You can increase your conversion pakistan whatsapp rates by analyzing your existing metrics, determining where people are leaving your site, and making changes based on your audience.

For example,run A/B tests on a few different options. This can be done using a tool like Optimizely , which presents your audience with both options to see which works best.

Brand awareness
Brand awareness is one of the most critical KPIs for content marketing. It measures how your brand is perceived by the public, such as whether people know it exists and what conversations are surrounding it.

This is an essential metric because your ultimate goal should always be growth. Awareness lends itself to this growth. Your audience will grow as more people learn about you. Once your brand name is associated with a certain quality, you will have a certain amount of goodwill and trust from ideal customers. Tip: Consider using a business name generator to come up with name ideas that inspire trust and efficiency in your target audience.