The format depends on what you offer and what your target audience is. The lead magnet should be informative and clear. State the essence of the offer and attach a CTA. From it, the user goes to a functional page, which should also include a form for sending contacts. In the form, do not ask much from the visitor - it is enough to ask for a name and email address (or phone number). Forms with a lot of fields to fill in are scary.
The fewer actions a potential client takes, the higher bosnia and herzegovina whatsapp phone number the likelihood that he will leave a request. However, do not go to extremes - there are data collection forms where it is enough to enter a name. , since the business needs a contact for communication, and not information about who visited the page. Website or landing page For many companies, this is the main tool for collecting leads and converting them into buyers. The site as a whole, the landing page or landing page are structured like a commercial offer, which clearly shows why it is beneficial and useful for the visitor to continue interacting with the business.
Landing page example How to increase your chances of getting an appeal? Don't place the CTA far from the beginning of the page. This button should be immediately visible. Give the user several chances to go to the contact form - repeat the CTA in several places (traditionally - at the beginning, middle, end of the page. However, if the page is very long or short, it is worth varying the number of calls depending on the volume of text). The CTA should be relevant and not spam the site.