Enterprise Account Retention Specialist

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In this case, we also started to do internal beta testing in 2017. During this period, their primary job was to do user interviews and talk to users about their pain points. Show them the prototype of the product and let them test the product under development to get more feedback so as to continuously iterate and optimize the product itself. One point in particular was that when you release a product or feature, it is not the end but just the beginning. Start to learn what problems users are solving and understand how users use the product. Specifically, the problem users have is that making slide presentations is a very annoying thing.


They observed the entire process of users making austria whatsapp phone number presentations and found that people wasted a lot of time on formatting and design. At the same time, they also needed to switch back and forth between the original content document and the presentation. The whole process was very fragmented and there was no complete and unified experience. Their solution was to create a new creative process with different k blocks as the basic units. Users can directly add different k blocks with unified format and beautiful design to quickly create a presentation. In this process, a very important point was also mentioned because many of the users who are willing to try your product in the early stage may be people you know.


If you interview them directly, they may not directly tell you the shortcomings of your product. Therefore, you need to use direct data, such as how many users will come back to continue using it and how active they are, to judge whether your product really meets user needs. In addition, the team itself must be the core user of this product. All team members will use the internal beta version for every transaction involving files, and then continuously iterate the product based on their actual usage experience. The above belong to the first stage, which is the internal testing period. During this stage, they launched a landing page, but users can only enter their email addresses to join the waiting list and cannot use the product directly.