As a recent Hubspot study shows, B2B companies that follow marketing tactics aimed at creating specific strategic content are able to generate more leads than those who do not use them. This is because, as is natural, even professionals tend to pay attention to what brings them new knowledge or skills.
In this sense, it is necessary to follow the rule according to which the ratio hungary whatsapp resource between self-promotion and educational content should be one to four . The proportion is indicative, but the concept is, instead, very precise: the more you manage to be relevant, providing high-level content, the more likely you are to create a relationship of trust, even professional, with the operators in the sector .
In this sense, you must always be up to date with the latest news, both in terms of technologies and topics to be covered, so as to be the first to address a certain issue or explore a specific topic.
2. Use the right channel
If the content is important, so is the “container”. Choosing the right communication channel is essential to effectively reach your target .
For example, integrating your marketing strategy with a social component is essential, but this does not mean that one social media is the same as another. On the contrary, each social platform is functional to intercept a specific audience or to distribute a particular content . In particular, for B2B healthcare marketing , Linkedin is certainly a good choice, because it is the social network that more than any other gathers professionals who intend to network with each other and to benefit from sector-specific update content.