There seems to be a growing awareness of the need for SEO and UX to work hand in hand. Both disciplines are part of the same ecosystem, but do they really complement each other in a practical way?
In the new episode of the Flat 101 podcast , Paula Díez, CRO&CXO at Flat latvia number data 101; Betlem Cardona, SEO Manager at Flat 101 and Ayua Carreño, UX at Flat 101 , come as guests to talk about the synergies that exist between both disciplines in different contexts: processes of building the information architecture of a site, web design or redesign projects, in which to debate how to deal with pagination and scrolls, filters, the internal search engine, drop-downs, interstitials...
All of this arises with the aim of satisfying the interests of both SEO and UX , finding the necessary synergies that allow us to offer the best possible experience to the user while providing an appropriate and attractive design.
«Right now, the perception of profiles dedicated to design and user experience has changed a lot. There is a growing awareness that design is not the only important thing. It is necessary to know other disciplines and integrate them into your work process to make a good project and for the project to be satisfactory, not only in terms of usability and design, but also as a digital project», says Paula Díez.
Ayua stressed the importance of combining design with good usability.of interactions or animations or graphic elements that are potentially attractive, but when it comes down to it we don't know how to navigate through them or we don't know what the main content is or the main action to perform on the website."
Carlos Sanz , the presenter of the programme, analysed this relationship from the opposite perspective, that of SEO, asking Betlem directly as an expert in this field: “Do SEOs sometimes wage war on their own behalf?”