For an excellent example of a brand
Posted: Mon Jan 06, 2025 5:44 am
This data shows how essential it is to position conversion-inspiring information in the topmost section of your landing pages. that adheres to these landing page best practices, check out the FOCL homepage. First and foremost, you'll notice that it employs a very pared-down design with a single visual and a minimal color palette. Secondly, it utilizes the hero section to position the most impactful webpage elements — the unique value proposition and the CTA. And finally, FOCL makes sure to guarantee the visibility of conversion-boosting information (the social proof below the header and the free shipping guarantee at the top of the page), knowing that it will inevitably impact visitors' buying decisions.
focl Align Landing Page Design with bolivia whatsapp phone number Your Brand Identity One of the most common conversion killers on landing pages (and websites in general) is utilizing a design that doesn't align with brand identity. Also, Partnering with a professional design service ensures your website's design elements are in sync with your brand identity, boosting conversions and building trust with your audience. Some businesses may be able to get away with minor discrepancies between what their audience expects from them and how their website looks. Nonetheless, the better option is to use your branding strategy documentation to inform landing page appearance.
For instance, a business like Ben & Jerry's might want to use silly fonts, colorful images, and humorous copy to engage its diverse audience. It's looking great on their Ice Cream Pints landing page. However, for a software development company, a more tech-savvy and professional look may be more suitable to inspire confidence and trust in potential clients. ben and jerry However, a BB brand or a business operating in a high-risk industry like finance could never get away with similar choices, no matter how delightful they may be. That's why organizations like MarketBeat use more professional fonts, design elements that evoke ticker tapes, and do their best to present information in a way that communicates authority and professionalism.
focl Align Landing Page Design with bolivia whatsapp phone number Your Brand Identity One of the most common conversion killers on landing pages (and websites in general) is utilizing a design that doesn't align with brand identity. Also, Partnering with a professional design service ensures your website's design elements are in sync with your brand identity, boosting conversions and building trust with your audience. Some businesses may be able to get away with minor discrepancies between what their audience expects from them and how their website looks. Nonetheless, the better option is to use your branding strategy documentation to inform landing page appearance.
For instance, a business like Ben & Jerry's might want to use silly fonts, colorful images, and humorous copy to engage its diverse audience. It's looking great on their Ice Cream Pints landing page. However, for a software development company, a more tech-savvy and professional look may be more suitable to inspire confidence and trust in potential clients. ben and jerry However, a BB brand or a business operating in a high-risk industry like finance could never get away with similar choices, no matter how delightful they may be. That's why organizations like MarketBeat use more professional fonts, design elements that evoke ticker tapes, and do their best to present information in a way that communicates authority and professionalism.