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Apple pays Google $15 billion a year to integrate Alphabet's search engine into its devices

Posted: Mon Jan 06, 2025 5:39 am
by Bappy10
The search world , where Google has been comfortably enthroned for years, could be home to a very serious contender in the coming years: Apple.

The Apple company is reportedly working on its own alternative search engine to Google . Not in vain, with this purpose in mind, Apple launched Laserlike in 2018, a machine learning company founded by three former Google engineers with which the Cupertino company aspired to develop its own search engine.

According to MacRumors , Apple's current search team would have a staff of at lithuania number data least 200 employees who would be responsible for the technology used in Spotlight and Siri's responses and recommendations.

Apple still has four years of work to do before it can create a search engine capable of competing with Google. The search team at the company led by Tim Cook has reportedly suffered a series of setbacks that have caused a delay in its projects. Not surprisingly, the founders of Laserlike have reportedly cut ties with the company to return professionally to Google.

Google is currently the default search engine on Apple devices , which must pay the Alphabet parent company around 15 billion dollars (about 14.128 billion euros) annually to be able to natively integrate the famous search engine into its gadgets. Therefore, if Apple really manages to develop its own search engine, it could save a substantial amount of money each year and reduce its dependence on Google.

Until Apple's search engine takes shape, the company is considering implementing its search technology in Apple Music and the App Store.

For now, the search technology from the company led by Tim Cook is used exclusively in apps that use natural language processing, such as Translate, or to recommend articles from Apple News.

One of the most immediate priorities for Apple's search team is to improve Spotlight so that