Creating memorable user experiences

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By providing customers with real-time feedback, customers are more likely to develop greater brand engagement and loyalty. A UBI model allows insurers to demonstrate their commitment to customers by proactively addressing riskier behaviors and offering personalized coverage options. As a result, customers develop the perception that their insurer is actively working with them and for them, and they feel increasingly recognized and valued. In this sense, UBI can decisively contribute to creating a more meaningful relationship between insurers and consumers , destined to last long into the future.



While low prices continue to be an important marketing lever – it is the honduras whatsapp resource requirement that drives underwriting decisions for 64% of customers – offering discounts no longer guarantees the loyalty of policyholders.

UBI offers a better customer experience because it allows the construction of personalized policies that reflect the actual behavior of an individual . Thanks to digital technologies, insurers can offer their insured intuitive tools to facilitate the execution of a series of operations that until recently could not be completed independently or remotely.

The greater knowledge acquired thanks to the usage-based model allows the preparation of personalized estimates for an increasingly wider audience , the profiled production of information and insights on policies and services, the multi-channel distribution of customized content to guide the user towards possible upselling and cross-selling actions, the transmission of omnichannel communications on different touchpoints, the immediate receipt of feedback to be used to improve maintenance supply and assistance services in the event of emergencies.

In conclusion, usage-based insurance creates the conditions for a new type of communication : direct, personalized, engaging. Insurers can use the wealth of knowledge incorporated into usage-based policies to develop more useful and relevant initiatives. Customers can take advantage of the new opportunities for contact and comparison made possible by digital technologies to clarify their position, ask questions, make requests, sign proposals, and make transactions. Only companies that are able to exploit the potential of UBI programs will be able to offer exceptional experiences to their customers and will see their profitability and loyalty grow.