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What are the drawbacks of TrustPid?

Posted: Mon Jan 06, 2025 5:11 am
by Bappy10
Each identifier is generated individually for each website and the user's consent is obtained there. The generation of profiles with the user's complete browsing history (which is currently possible with third-party cookies) will, however, be prohibited in the identification solution of Vodafone, Telefónica, Orange and Deutsche Telekom. Nevertheless, advertisers will have the possibility of targeting their "first-party" contacts by placing advertisements on external websites (which is by no means a trivial opportunity).

Generally speaking, TrustPid tokens have a much shorter lifespan than cookies and finland number data therefore take less time to reset.

Furthermore, such tokens cannot be blocked by browsers or ad blockers . The good news is that the user will have the power to disable the tracking system through a page created ad hoc by TrustPid . By accessing this website, the user will be able to review which brands and publishers they have previously given their consent to track their browsing habits and will be able to deactivate the tokens for a period of 90 days (and after this period, cancel them again if they wish).

Perhaps the biggest question hanging over TrustPid today is how Vodafone, Telefónica , Orange and Deutsche Telekom will manage to obtain the consent of as many users as possible at a time when Internet users are increasingly jealous of their privacy and the rules for obtaining that consent are also significantly stricter.

The European Commission is expected to issue its opinion on the joint venture planned by Vodafone, Telefónica, Orange and Deutsche Telekom on 10 February , and the Commission will be able to approve, reject or give the green light with conditions.