Ditrendia has published, once again, the ranking of the best marketing blogs for the month of January . This ranking, which it has been publishing since 2012, shows the most useful sources of information for professionals in the sector and for those interested in finding out all the latest news in the advertising and digital industry.
However, with the start of a new year, Ditrendia, which has been monitoring more than 500 marketing blogs in Spanish since 2000, has updated the formula to accommodate parameters that were not taken into account until now.
To establish the ranking, they evaluate 4 major concepts: quality (calculated from reading the blogs), community, popularity and vitality. Each of these concepts is supported by a series of indicators. The total score is obtained from the weighted sum of each of these concepts that they analyze, as explained by the consultancy itself: quality (35%), community (30%), popularity (20%) and vitality (15%) , which remains the same as before.
This is the ranking of the best-rated marketing blogs
This January, Rockcontent leads the ranking with a score of 19.81, followed by Think with Google , with two points less (17.81), which is in second place. In third place is Ideas Llorente y Cuenca with 17.44 points; in fourth, Vilma Núñez (17.35) and in fifth, Inboundcycle (17.24).
Cyberclick , which topped the ranking of the best marketing blogs of 2022 according to denmark number data Ditrendia, is now in sixth place with 17.09. The top 10 is completed by IEB School with 17.06 points, SEMrush's blog in Spanish with 16.30, Audiense with 16.09 and Hubspot with 15.79.
Brandemia is ranked number 11 (14.25), followed by Branzai (14.14), Calvoconbarba.com (13.86), Good Rebels – Rebelthinking (13.48) and Wow CX (13.24).
marketing blogs
Next on the list of the best marketing blogs compiled by Ditrendia is Marketing and web , which has 13.18 points, just ahead of Comuniza , with 13.13, and Oink my god , with 13.11. Socialpubli and Luis Maram 's blog complete the top 20.
The second half of the ranking begins with Webescuela (12.24), Paco Lorente (12.16) and Error 500 (11.40). Datacentric and Andy Stalman are placed in positions 24 and 25 with 11.30 points and 11.26. After them, there are Bien pensamiento , Agencia Comma , Fátima Martínez , Making Science and El Blog de Elogia .
marketing blogs
To finish the list of the best marketing blogs, there are the blogs of Eva Sanagustín , with 9.79 points, and that of Avance Comunicación, with 9.78 points. The ranking continues with 21 grams , Doppler and Social Media Pymes.
, Idearium, Rebold Blog , Moebius Consulting and Jessica Quero , which closes the Ditrendia classification this January.