European pioneer in m-commerce
Posted: Mon Jan 06, 2025 3:49 am
Internet connections from anywhere, at any time have boosted online shopping in Spain , making it the third European country with the highest volume (20% of the total volume) of purchases made via mobile.
More and more Spaniards prefer to make purchases on the web from mobile devices, m-commerce , rather than from their own computer. The possibility of carrying out a transaction at any time and place thanks to smart devices or uae phone number list smartphones , as well as the convenience and speed of purchasing are some of the reasons for this new online commerce.
According to a study by Ipsos MediaCT , smart mobile devices have revolutionised users' Internet habits. The use of smartphones is growing exponentially. In 2011, 33% of Spaniards surfed the Internet using their mobile phone. Our country is a pioneer, at a European level, in the use of mobile technology, closely followed by the United Kingdom, France and Italy.
This niche market, which emerged from the m-commerce model , is very susceptible to advertising content. Ipsos MediaCT states that 34% of users would not be bothered by viewing advertising while shopping online via mobile. What's more, almost 50% say that they see the advertising and, after viewing it, take some action, such as clicking on the ad, searching for more information about the product or visiting the advertiser's website.
In m-commerce, users have adapted to the new medium and internalize advertising as another element in the online shopping experience. The implementation of this purchasing model requires sector experts to devise strategies geared toward this mobile world.
More and more Spaniards prefer to make purchases on the web from mobile devices, m-commerce , rather than from their own computer. The possibility of carrying out a transaction at any time and place thanks to smart devices or uae phone number list smartphones , as well as the convenience and speed of purchasing are some of the reasons for this new online commerce.
According to a study by Ipsos MediaCT , smart mobile devices have revolutionised users' Internet habits. The use of smartphones is growing exponentially. In 2011, 33% of Spaniards surfed the Internet using their mobile phone. Our country is a pioneer, at a European level, in the use of mobile technology, closely followed by the United Kingdom, France and Italy.
This niche market, which emerged from the m-commerce model , is very susceptible to advertising content. Ipsos MediaCT states that 34% of users would not be bothered by viewing advertising while shopping online via mobile. What's more, almost 50% say that they see the advertising and, after viewing it, take some action, such as clicking on the ad, searching for more information about the product or visiting the advertiser's website.
In m-commerce, users have adapted to the new medium and internalize advertising as another element in the online shopping experience. The implementation of this purchasing model requires sector experts to devise strategies geared toward this mobile world.