Part of the landing page "Honestly"

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Don't hide the unsubscribe function - it will have the opposite effect.
From both a legal and marketing point of view, you need to give the recipient of the letter clear freedom - this is especially important if you are resuming the mailing after a long break. In this case, it is generally better to start with a "resuscitation letter", otherwise you risk ending up in spam.


A resuscitation letter might look like this

To avoid mistakes with the concept of the mailing, think not about sales.
Moreover, it is better not to set the goal of “selling a bangladesh phone number lead hundred products in three months” for content letters: author’s mailings really do improve sales, but it is quite difficult to predict the effect. But increasing audience loyalty, attracting new clients and employees – this can be predicted.

Think about how to captivate your target audience, how to show that your technological solutions are made by the same people as your readers. For example, you can make a comic about the everyday life of developers. Or tell how the CEO failed his first interview. Or ask an influencer to rate the pies in your cafeteria.

First, define who your audience is (it does not necessarily have to coincide with the target audience of the current email newsletter). Then formulate the USP: why the target audience should read your newsletter — that is, what you will talk about, what sections you can offer in the long run. It is important that the author's content does not dry up and does not turn into a dry digest.

When it comes to visual design, email really doesn't limit the design and content of the letter - use it to emphasize your corporate style, but don't overload the message.
Usually, mail services do not allow files heavier than 20-40 MB, and files over 200 KB are not loaded instantly. And in our experience, the best results are shown by letters in which there is a picture or gif for every two or three paragraphs of text.

Animated banners, videos, embedded games - all of this can be tested, but, as a rule, subscribers are more concerned with loading speed.