What are these strategies? Top of the list and industry favorite is mobile marketing, including push notifications and SMS messages. Both are tried-and-true methods of reaching and converting customers at different stages of the sales funnel.
But it’s especially important to know the right place and time to use each channel. Otherwise, you could risk losing customers or even bagging a legal fine.
SMS vs push notifications differences are distinct but knowing which one to choose can be especially tricky. In this comprehensive article, we compared push notifications vs SMS in terms of differences, pros & cons, and which provides better results.
3. High delivery rates. Results from our case study revealed that SMS messages has an unbelievably high open rate of 98%. This means that your customers will almost always open your text messages. The icing on the cake is that 90% of consumers read text messages within 3 minutes.
4. Reliable. Unlike email marketing, most SMS apps don’t have spam folders and other filters. Business messages end up in the same folder as messages from family and friends. For what it’s worth, SMS is the most direct digital marketing tactic.
5. Permission-based. SMS marketing requires explicit permission from customers (opt-in). They receive text messages because they literally asked for it. As such, your messages do not come off as intrusive, and customers tend to engage at a high rate.
Cons of SMS Messaging
The disadvantages of SMS messaging include:
1. SMS messages are short. One part SMS messages are short and limited to only 160 characters. However, you can overcome this limitation by sending 2-3 parts in a single message.
Even then, you can’t attach any images or audio files, and there’s a fairly high chance of broken links.