Awareness goals have been renamed

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You can learn more about these changes on this Help Center page. You can also get the latest news on advertising in our advertising trends articles. What are the old/promotional goals? The original individual/advertising goals were as follows: Brand Awareness: Gone Merged Awareness: Gone Merged Awareness Traffic: Still active No change Engagement: Still there, but now includes messages, video views, and conversion app installs : Currently used for app promotion video views: Disappears Merged with: Replaced with: Merged or: Replaced or replaced with: Replaced with: Replaced with Previous Advertising Purpose These are the old/advertising purposes. Here’s a complete list of new/meta advertising goals: Awareness. Attract traffic. Bestseller. Application promotion. The chart below shows a comparison of the old and new ad targeting options available.

Here's a comparison of old/new/meta advertising objectives. Are malaysia phone number list you ready to improve your advertising? Try an effective advertising strategy today. All advertising goals/dollars explained. Now, we'll take a deeper look at each advertising objective with some examples to understand what it is and when to use it. You can also see many advertising examples here. make out.and now include the old goals of Brand Awareness, Video Views, and Store Traffic. The main goal of the campaign is brand awareness and impact, so we work hard to ensure the ads are seen by as many people as possible. The goal of the ad is to increase the visibility of the meta-advertisement. Choose an awareness goal if you want to: Launch a new brand.

Enter new markets. Promote new products at major events or festivals. transportation. Traffic target names and purposes are the same as before. The goal here is to drive visitors to a specific website landing page, landing page, blog post, or app to try and drive as many clicks on that ad as possible. Ad traffic goals in meta ads. Select a traffic target. If you want to promote your blog to increase traffic to your e-commerce website. Direct users to a login page where they can download the application. If you want to provide more information about your app to attract more qualified users and increase website traffic, or include multiple goals per page to increase engagement, you can use this goal instead of the app promotion goal.