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How much is an email list worth?

Posted: Sat Jan 04, 2025 4:15 am
by Rakibul24
This article has been updated to maintain its accuracy and relevance. Imagine one day you wake up and your audience is gone. That’s the reality that some people are experiencing when they exclusively build their audience on social media. Don’t get me wrong, social media is an excellent way to build your brand and your audience, and to get your name out there. The problem with social media, though, is that you don’t own your audience.

If for some reason you were to cyprus whatsapp number list lose access to your account, you suddenly would lose access to all of your followers. This isn’t to scare you or to cause a panic. That being said, it has happened before, in India in 2020 when TikTok was banned, and could happen again in 2024 with potentially banning TikTok in the US. Protect yourself and build an audience that you own– not anyone else. That, of course, leads into today’s topic.

To you, owning your list may be invaluable, and rightfully so. It’s also worth noting that directly selling your email list can put you into hot water legally, so putting a hard and fast number on how much your list is worth is difficult to nail down. The value of your list really lies in how much money you can make over time, through email marketing and other monetization options.