But, of course, there’s some privacy concerns that we

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Will have to take into consideration. Users’ data are gold in an era where we discuss the end of third-party data and companies look to talk directly to their public, bringing ever more personalized messages, which can also increase the campaign’s ROI. On the other side, using customers’ personal information is a huge deal and companies need to deal with them with care and, most importantly, with transparency. The user needs to know every single piece of information that is gathered and has to have the ability to accept it or not.


All that applies to every brand that collects users’ data, in the virtual or the real world. What buy russia telegram database Amazon Would Know About You? By mapping an entire home, the bigger the house, the richer the person might be, so premium products and services may make sense to this customer. Depending on the type of revestment on the floor, it is possible to know not only about someone’s wealth but also offer specific types of cleaning products. Understanding the type of material found on the floor, the robot can understand if the family has kids (by finding toys, for example) or pets (by finding… well, you know).


Once again, two big opportunities for marketers. It will also be possible to know when we are going to sleep or are in a more private moment, by bumping at a closed door in the bedroom or toilet. That sounds a bit scary. Customers Are Worried About Their Data People are concerned about how companies are dealing with their data. More than a half, 55%, said to a The Drum’s survey that they don’t like to share their personal data, even if the price is for a better digital experience.