But knowing a few SEO strategy basics, and using them in your blogging, really is essential if you’re going to get good blog traffic and become a successful blogger.
This also means keeping up with how SEO changes from time to time. Things that worked a decade ago aren’t necessarily ideal today – so you’ll want to occasionally review what SEO experts are recommending and you should consider regularly enrolling yourself in the best blogging courses taught by bloggers like myself in Built to Blog—or on platforms like Skillshare and Udemy.
Some SEO fundamentals that are always likely to form part of your blogging strategy are:
Writing high-quality blog content that meets readers’ needs.
Carrying out keyword research to use the right words in your egypt phone number database post titles, subheadings, and meta descriptions (use my free blog title generator for that).
Including links within your post to other (relevant) posts on your blog.
Making sure your website loads as quickly as possible.
If you can master these basics, you’ll already be doing a lot to help your blog posts get found in search engines. And the more in-depth your SEO learning goes, the faster you’ll be able to monetize.
Blogging Lesson 13: Your Domain Name and (Blog Name) Matters a Lot
Finally, a lesson that it really helps to learn before starting your blog is that your domain name matters. A lot.
It can be tempting to just pick the first blog name that comes into mind, and use that. But this can cause problems and confusion as you try to build a successful blog.
Here are a few key rules of thumb to keep in mind when naming your blog:
Your blog’s name and domain name should match – or at least be very close to matching. So don’t have the domain name “joeblogger.com” if you’re going to call your travel blog “Lose Yourself to Find Yourself”. That’ll just confuse readers when they’re trying to remember your site.
Your domain name needs to be clear and easy to read (and spell). Numbers and hyphens can make it hard for people to remember the domain name accurately, so try to avoid those if possible. And do watch out for domain names that could unfortunately be read more than one way – one famous example is the (joke) domain penisland. That’s supposed to be “Pen Island” … but you might have read it differently!
While it’s possible to change your blog’s name and domain name in the future, this can potentially cause issues with your search engine optimization – and it can be confusing or even annoying for your target audience. You ideally want to stick with the name you start out with.
But knowing a few SEO strategy basics,
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