So instead of trying to bait readers in to consuming
Posted: Sat Dec 28, 2024 9:18 am
So instead of trying to bait readers in to consuming a full article before reaching the answer they’re seeking—choose to learn how to write a blog post that gives them their answers right away, then use the rest of your content to show them why (and go into further depth for those who are particularly engaged).
The quicker you can establish relevance to your reader, give them a strong chile phone number database to believe they’ll find what they’re looking for in your blog post, the more likely they’ll be to dig into your piece and share it with others.
4. Answer Questions with Your Blog Posts
Example of Blog Post Featured Snippet Question and Answer (Screenshot of Google Results)
Google has gotten very good at figuring out not just what topics people are searching for, but what their intent is.
That’s why it’s different learning how to write a blog post today. It’s no longer just about delivering content that matches the words and phrases people are using—it’s all about delivering satisfying answers to reader questions, challenges and problems.
This has resulted in a growing number of zero click searches—results that highlight featured snippets, paid ads, knowledge panels, maps, and videos that answer search queries without sending users anywhere (like the screenshot above).
In the eyes of search engines, your blog has gone from a destination to a source of data.
"Search engines view your blog as a data source, not a destination. Optimize your content accordingly."
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Search for a restaurant and you’re likely to find a knowledge panel packed with ratings, hours of operation, location and top dishes with the restaurant’s actual URL buried somewhere near the bottom of the featured snippet.
The quicker you can establish relevance to your reader, give them a strong chile phone number database to believe they’ll find what they’re looking for in your blog post, the more likely they’ll be to dig into your piece and share it with others.
4. Answer Questions with Your Blog Posts
Example of Blog Post Featured Snippet Question and Answer (Screenshot of Google Results)
Google has gotten very good at figuring out not just what topics people are searching for, but what their intent is.
That’s why it’s different learning how to write a blog post today. It’s no longer just about delivering content that matches the words and phrases people are using—it’s all about delivering satisfying answers to reader questions, challenges and problems.
This has resulted in a growing number of zero click searches—results that highlight featured snippets, paid ads, knowledge panels, maps, and videos that answer search queries without sending users anywhere (like the screenshot above).
In the eyes of search engines, your blog has gone from a destination to a source of data.
"Search engines view your blog as a data source, not a destination. Optimize your content accordingly."
Click To Post on
Search for a restaurant and you’re likely to find a knowledge panel packed with ratings, hours of operation, location and top dishes with the restaurant’s actual URL buried somewhere near the bottom of the featured snippet.