Buyer personas play a key role in the inbound marketing strategies of companies worldwide, regardless of the sector or industry to which they belong. It has been estimated that businesses that use buyer personas obtain a 73% higher conversion rate than those that do not use them, so it is worth taking them into account to improve your company's sales.
What is a buyer persona?
A buyer persona is a very complete description of the ideal client that a business may have. It is an extremely useful tool, as it gathers real datasuch as position, income level, needs, challenges, habits, aspirations, age, gender and other important aspects of a company's consumers.
The information provided by a buyer persona is very valuable, as it allows you to create more effective marketing strategies to connect with your company's potential customers and sell your products or services more easily.
It works as a guide that allows you to invest your efforts in people who croatia telegram lead have the right profile to buy from your business. Given its relevance, the definition of buyer persona is no longer a rare concept for entrepreneurs, but a term that is gaining more and more prominence every day.
What is the buyer persona for?
The buyer persona helps you better identify your company's potential customers with all their challenges and desires.
In fact, the importance of the buyer persona is such that we could say that it works as a “compass” that keeps your marketing, sales and customer service teams focused on being more efficient in their tactics.
That is why many companies are currently betting on the application of the buyer persona concept, since the buyer persona is a very useful tool for:
Improve your business results and shorten your sales cycles : this is key to achieving the level of income and productivity you need.
Identify specific needs and challenges : A buyer persona may be the approach you need to better address customer problems with your products and services.
Get a clearer idea of who your best customers are : A buyer persona can help you focus your efforts on the people who are most likely to buy.
Create more effective marketing campaigns : If your marketing team manages to build a buyer persona, they will be able to better define who to direct their message to and it will be easier for them to create content that connects with your audience, which favors the sale of your products or services.