To state that 9 out of 10 customers prefer your soft drink

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To other brands is an example of an objective statement, since it provides facts and data that can be verified. When creating puffery advertisements, it’s essential that your claims stay subjective. If you make an objective claim that can be proven false, you’ve just engaged in false advertising, which is a serious liability offense and illegal.


4 Puffery Advertising Examples In order to fully understand the amount of damage false advertising turkey telegram number list disguised as puffery can bring to a brand, let’s take a look at 4 puffery advertising examples that crossed the line and created problems with major brands and businesses. 1. Red Bull In 2014, the energy drink company Red Bull lost a $13 million lawsuit for false advertising. The company had made claims that their product improved concentration and reaction speeds in consumers, which the brand said was just puffery advertising.


However, courts disagreed and stated that there was no way for those claims to be scientifically proven to be true, even if they might be accurate in some consumers for a short period of time. The mistake Red Bull made is a classic in puffery advertising examples where the line was crossed — they were too specific. By making claims of precise improvements their product could deliver, the advertisement went from subjective to objective.