What is my advertising budget?

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Google Ads: You can use Google Ads to create product ads that are targeted to an audience who is specifically searching for that product on Google. For example, if you sell running shoes, you can create an ad for those shoes that will show to people who search for “running shoes” on Google.
In the case of a blog, however:

Facebook Ads : You can use Facebook Ads to promote specific blog posts to a targeted audience based on interests, behaviors, and demographics. For example, you can create an ad for a blog post about vegan cooking that targets people who have shown interest in cooking and veganism in the past.
Google Ads: You can use Google Ads to promote specific blog posts to an audience that is searching for information about that topic on Google. For example, if your blog focuses on vegan cooking, you can create an ad for a blog post about vegan cooking that will show to people who search for “vegan cooking” on Google.
Want to be even more specific? Imagine the difference between a company already on the market and one that is just starting out….

Already existing and structured company vs. new company that has to launch its first product on the innovative market:

Facebook Ads: If you already have a target audience and a stable online presence, you can use Facebook Ads to reach this audience and generate conversions. Additionally, Facebook Ads can be used to test the launch of a new product or service before investing in a larger campaign.
Google Ads: If you are a new company that needs to launch your cambodia telegram mobile phone number list first product in the innovative market, you can use Google Ads to reach a niche audience that is specifically looking for that product or service. Additionally, Google Ads can be used to test the launch of a new product or service before investing in a larger campaign.
In general, both advertising systems are effective and can be used to achieve specific goals, but differences in audience, targeting, and costs are the variables to consider when choosing the right platform for your business.

Here is a little practical help to choose the platform to start with.

It could be taking a sheet of paper and asking yourself the right questions, which we have detailed so far:

What is my primary goal? (e.g. generate sales, increase site traffic, increase brand awareness)
Who is my target audience? (e.g. age, gender, interests, behaviors)
What are the keywords that describe my product or service?
Once you answer these questions, you can choose the best platform for your business.