We have already said that Google Ads is the platform that allows you to promote your website or your e-commerce site, which makes it visible in the first results of all search engines.
It is a platform where paid search focuses on keyword targeting , but also on the use of non-text based advertisements.
The results, in fact, are displayed via:
Google
Google Shopping
Google Maps
Gmail
YouTube
Partner Sites
Google Ads allows its advertisers to display their ads through the Google brazil telegram users mobile phone number list search network to all users who are actively searching for a service or product that is offered by your business.
Example ads
Of course , if we are talking about a campaign on a search engine like Google , it is essential to focus on keywords .
In practice, you select keywords related to the product or service in question and when the user types a query into the Google search engine, numerous ads will be displayed within the Serp.
Easy, right?
Every time a user clicks on an ad, the advertiser will be charged a certain amount of money . Hence the name pay-per-click advertising .
In practice, advertisers pay for the potential to find new customers based on the keywords and search terms they enter into Google .
You try to attract customers who already know you or who are actively searching within the search engine. Facebook Ads , on the other hand, represent paid social or advertising on social networks. Over time, Facebook has become a very competitive and potentially profitable element in the digital advertising strategies of many companies due to the greater number of monthly active users.