To help identify your target market

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Create buyer personas, especially if several customer types are interested in your product for various reasons. Each persona should include an ideal customer’s age, income range and other demographics as well as their motivations and pain points. Imagine what each buyer persona would consider when choosing whether to buy the product, what emotions and goals would motivate them to buy and how they would use and react to the product. 2.


Create a compelling value proposition. Presumably, when you came up with the idea for your new product, you had a reason. Now, it’s time to fine-tune that value proposition. Ask yourself why a customer w list of lebanon cell phone numbers ould buy this product that they have never heard of before. In most cases, your product will solve a problem; sometimes, it’s a problem customers didn’t even know they had. This is common with tech products; for example, before the smartphone, most people didn’t know they “needed” a camera, phone, computer, video game console, GPS navigation, clock and more all in one device.


Similarly, before Facebook and Instagram, people didn’t think they had to know what all their friends were doing and thinking at any given time. Follow these steps to create a compelling value proposition: Define the customer’s problem: What are they trying to accomplish? Think about tangible goals, such as “I’m hungry, so I need to eat food,” and emotional goals, such as “I want to feel good about myself for eating healthy.” Research the competition: Be aware of your competitors’ value propositions.