How do you work with other influencers to gain traction in the marketplace?
Posted: Sat Dec 28, 2024 4:37 am
Influencer marketing may be synonymous with B2C, but influencers now play a large part in B2B content strategies, too. The roles of these influencers mean they are keen to share their expert insight with existing and new audiences. Not only does this add credibility to your story – it also helps to generate awareness of your content and brand among a different following, and therefore increases the reach of the campaign.
We carry out in-depth interviews with experts and influencers to help bring survey results to life on a personal level, generating the unique stories that content needs to engage with audiences.
On a more practical level, using direct quotes on social media and in PR will provide those all-important soundbites that make audiences sit up and take notice. Interviews with the right influencers and external contributors can quickly and easily be turned into extra campaign materials, such as Q&A interviews, case studies and personal profiles — just a few of the ways to get the maximum mileage from an influencer interview programme.
To those of you who joined the webinar, thanks for list of brazil cell phone numbers tuning in. And for those who couldn’t make it, catch up with the on-demand webinar here. We look forward to welcoming you to another FT Longitude webinar again soon!
Worry less about what your immediate competitors are saying, and think more about what your audience actually wants. This means saying something distinctive. Focus on what sets you apart from the rest, but because it’s fresh and relevant to your audience – not because it’s different from what others are doing. The best content is relevant, timely and adds to the conversation. That’s what will get you noticed.
Anyone who creates quality content knows that it requires considerable time and effort. It’s not something that can be churned out in huge quantities or in a short timeframe. Focus on a few key messages, with which there is a greater emphasis on quality to attract attention. There’s also real value in the scarcity of good ideas. We advise companies to create fewer but bigger and more impactful content programmes. Strong ownership of a small number of issues is what helps these companies to stand out from the crowd.
We carry out in-depth interviews with experts and influencers to help bring survey results to life on a personal level, generating the unique stories that content needs to engage with audiences.
On a more practical level, using direct quotes on social media and in PR will provide those all-important soundbites that make audiences sit up and take notice. Interviews with the right influencers and external contributors can quickly and easily be turned into extra campaign materials, such as Q&A interviews, case studies and personal profiles — just a few of the ways to get the maximum mileage from an influencer interview programme.
To those of you who joined the webinar, thanks for list of brazil cell phone numbers tuning in. And for those who couldn’t make it, catch up with the on-demand webinar here. We look forward to welcoming you to another FT Longitude webinar again soon!
Worry less about what your immediate competitors are saying, and think more about what your audience actually wants. This means saying something distinctive. Focus on what sets you apart from the rest, but because it’s fresh and relevant to your audience – not because it’s different from what others are doing. The best content is relevant, timely and adds to the conversation. That’s what will get you noticed.
Anyone who creates quality content knows that it requires considerable time and effort. It’s not something that can be churned out in huge quantities or in a short timeframe. Focus on a few key messages, with which there is a greater emphasis on quality to attract attention. There’s also real value in the scarcity of good ideas. We advise companies to create fewer but bigger and more impactful content programmes. Strong ownership of a small number of issues is what helps these companies to stand out from the crowd.