If there are issues keeping your target user from fully enjoying it

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Then you want to know that before you do a huge push to bring in traffic. 5. Release your interactive experience Once you’ve had an opportunity to work out the finer details, it is finally time to release your interactive content. And that’s when the real work begins in driving traffic to it. If your interactive brand experience is in-person — say at a trade show or convention — make sure you send out emails to your list and make contact with existing customers to ensure they know you’re going to be there.


For brand experiences that happen at a certain date or time, give yourself plenty of time to lead up united kingdom telegram database to the event and still remind participants that the big day is coming up. Email marketing is great for this, as you can set automated messages a few days to a few minutes before kickoff time to achieve better overall attendance. Finally, an evergreen interactive brand experience can see a huge surge in traffic with social media marketing, influencer marketing, paid advertising, and more.


6. Get feedback from participants Finally, you want to know what your customers thought about the interactive brand experience. Remember to add a feedback form or send out an automated survey once someone has participated. This will give your team excellent insight into what they thought of your creation and how they feel about your brand after taking part. It can also be a good way to get testimonials to use in future marketing or elsewhere in your digital advertising strategy.