After you do, you still need to determine how to stand out in the marketplace

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Signs your business is still a startup Some leaders are eager to portray their companies as established, even when reality suggests otherwise. Companies should still consider themselves to be in startup territory if they meet the below characteristics. You’re still testing markets. You are still in the startup phase if your company is currently testing business ideas and taking them to market. It could take years to identify your target audience and finalize its concept.

Once your company is out of the brainstorming pha saudi arabia mobile phone numbers database se and your prototypes become final products with a clear sales plan, then your business has grown beyond the startup phase. [Related article: How to Create a Marketing Plan for Your Startup] You’re still working on your branding details. Initially, startups are usually so focused on developing their product that they don’t have a clear brand.


A solidified brand makes your business identifiable to consumers, but that comes once you’ve established your product line, company mission and culture. It could take time to create a name, logo, visual style and written tone that represents your organization. And those things may change as your company develops new products or modifies its goals. If your business is still developing its brand, then you may not be ready to graduate to the big leagues. Bottom Line Even major corporations change their branding over time.