By narrowing your focus (and targeting) to users already familiar with your brand

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You'll spend less on paid ads and enjoy a higher conversion rate. The key here is targeting. Use niche targeting to get your potential audience down to a much smaller-than-average size. Remember, the goal isn't to cast a wide net; rather, you're looking to engage users who are aware of your brand. Your exact targeting parameters will vary, of course.


Consider uploading a target email list to Google Ads and target users who engage with you on other platforms, like social or email. If you don't have access to this, use interests, location, and other targeting o israel mobile phone numbers database ptions to create a smaller target list. Google offers targeting automation features that may be useful here. Engage users on review websites Users on review sites are generally BOFU. They're comparing their options and making the final purchase decision.


The demand has been generated, so now it's your time to shine. Take the time to optimize your listing on review sites like Google, Yelp, G2, Capterra, SaaS Genius, etc. Make sure your pricing is correct, and your features are well-represented and easy to understand. Then, head to the comments section. If there are positive reviews, thank users for engaging. If you have negative reviews, take the time to respond, ask clarifying questions, and offer a solution.