Urbanization: As more people move to cities
Posted: Thu Dec 26, 2024 10:33 am
ydration Nation: Bottled Water at the Heart of China’s Beverage Boom 2024 This facility annually draws over a million tons of water from these ancient woodlands, bottling it and distributing it across the region, capped with the brand’s distinctive red tops. This operation forms part of a broader investigative series by Bloomberg Green, titled “Water Grab,” which delves into how private entities are profiting from public water resources.
Zhong Shanshan, who started his career as a journalist and later ventured into health supplements, has built a staggering net worth of approximately $63 billion, surpassing tech moguls from TikTok and Alibaba Group Holding Ltd. His wealth largely flows from Nongfu Spring, which operates 11 other extraction sites across China, sourcing water from some of the nation’s most sensitive ecological areas to meet the growing demands of the middle class.
Why Water is a Highly Profitable Commodity in China Water has turned list of canada cell phone numbers into a highly lucrative business in China for several reasons: Growing Middle Class: China’s expanding middle class is increasingly health-conscious and willing to pay a premium for products perceived as pure and beneficial, such as bottled water from pristine sources.
Urbanization: As more people move to cities, the stress on public water systems grows, and the quality of tap water can be inconsistent. This drives demand for reliable and safe bottled water. Marketing of Purity: Companies like Nongfu Spring have successfully marketed their water as not only a drink but a lifestyle choice, associating their brands with purity and nature, which appeals strongly to consumers.
Limited Water Resources: In many areas of China, pollution and overuse have limited the availability of clean water, making bottled water an essential rather than a luxury. Zhong Shanshan’s Nongfu Spring leverages these dynamics, tapping into both the physical springs of China’s landscape and the spring of consumer demand, to build a business empire on the foundation of water—one of the planet’s most vital resources. How to market your products in China’s water market? Bet on digital channels to develop your reputation in China.
Zhong Shanshan, who started his career as a journalist and later ventured into health supplements, has built a staggering net worth of approximately $63 billion, surpassing tech moguls from TikTok and Alibaba Group Holding Ltd. His wealth largely flows from Nongfu Spring, which operates 11 other extraction sites across China, sourcing water from some of the nation’s most sensitive ecological areas to meet the growing demands of the middle class.
Why Water is a Highly Profitable Commodity in China Water has turned list of canada cell phone numbers into a highly lucrative business in China for several reasons: Growing Middle Class: China’s expanding middle class is increasingly health-conscious and willing to pay a premium for products perceived as pure and beneficial, such as bottled water from pristine sources.
Urbanization: As more people move to cities, the stress on public water systems grows, and the quality of tap water can be inconsistent. This drives demand for reliable and safe bottled water. Marketing of Purity: Companies like Nongfu Spring have successfully marketed their water as not only a drink but a lifestyle choice, associating their brands with purity and nature, which appeals strongly to consumers.
Limited Water Resources: In many areas of China, pollution and overuse have limited the availability of clean water, making bottled water an essential rather than a luxury. Zhong Shanshan’s Nongfu Spring leverages these dynamics, tapping into both the physical springs of China’s landscape and the spring of consumer demand, to build a business empire on the foundation of water—one of the planet’s most vital resources. How to market your products in China’s water market? Bet on digital channels to develop your reputation in China.