Supported brand awareness

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Aided brand awareness is an indicator measured similarly to the spontaneous brand awareness study. People interviewed by the interviewer receive a ready list of brands from a given category. They indicate on the list those they know. Compared to the spontaneous awareness study, respondents of the aided brand awareness study can indicate more brands.

Aided brand awareness, also known as implied brand awareness, refers to the degree to which a consumer can recognize a specific brand after receiving some form of cue or suggestion.

For example, if a consumer is asked to name a brand of soda and is unable to do so, but when shown a bottle with the “Pepsi” logo, they recognize the brand, this is an example of aided brand awareness.

Aided brand awareness studies are often conducted through surveys or interviews in which participants are asked whether they recognize a brand when presented with a logo, slogan, product packaging, advertising, or other form of brand communication.

A high level of aided brand awareness shows that a consumer bolivia whatsapp data may not remember a brand spontaneously, but will recognize it when they see its symbol or other related elements. This is important for brands that want to build a strong presence in consumers’ minds and maintain a high level of recognition.

While running many digital projects, I came across the need to measure brand awareness based on available tools. How to conduct research without involving large financial resources. From this emerged a simple method in which I use Google Analytics (GA) , Google Search Console (GSC) , Google Trends and SuperMetrics